Greenfashion Project

The GREEN FASHION project will revolutionise the Sustainability of fashion value chains and life cycles. Fashion shall be attractive, resource efficient, produced in a fair way, and deliver good value for the producers and consumer alike. And it is not just about fashion but all raw materials, the zippers, buttons and accessories, everything that you need to complete your outfit, the way we transport and offer fashion, and the end of its life… YES, THIS IS AN AMBITIOUS PROJECT !

The average European consumer consumes around 25 kg of textiles each year (around half of this is clothing, the other half home textiles etc.). Production of textiles is responsible for tremendous negative environmental impacts and consumption of resources, e.g. conventional cotton production consumes around 27.000 l of water per 1 kilogram of cotton and is responsible for 50% of the global use of pesticides. Also a lot of negative socio-economic impacts are connected to production of textiles and clothing, from unhealthy labour conditions in sweat shops to damage of local textile markets in Africa by huge imports of waste textiles from industrialised countries etc. While there are already several eco-efficiency and fair trade activities on the way, the fashion industry is far away from being sustainable.

This problematic situation as well as best practice and positive cases will be critically analysed by the GREEN FASHION project (managed by Cartesius Institute for Sustainable Innovation, funded by Senter Novem). The aim of the project is to revolutionise the Sustainability of fashion value chains and life cycles. Fashion shall be attractive, resource efficient, produced in a fair way, and deliver good value for the producers and consumer alike. The project does not only focus on fashion but on all raw materials, the zippers, buttons and accessories, everything that one needs to complete a fashion outfit, the way we transport and offer fashion, and the end of its life through re-use and recycling. Improvement along the whole supply chain is our ambitious aim.

One aim of this project is to set up a network of actors in GREEN FASHION. If you are Expert, Designer, Producer, Material Developer, NGO etc. working in the field, interested in becoming active, if you have a nice sustainable material to offer, or search for a more sustainable fabric or a Sustainable Designer, please join the team. As a GREEN FASHION member you will have access to the forum, you can register for events, and get informed by regular newsletters about all activities. PLEASE REGISTER ABOVE AND BECOME A GREEN FASHION MEMBER.

The network is open to Researchers, Designers, Producers, Material Developers, NGOs etc. working in the field, interested in becoming active, offering a nice sustainable material, or searching for a more sustainable fabric or a Sustainable Designer.

As a GREEN FASHION member you will have access to the discussion forum, you can register for events, and get informed by regular newsletters about all activities.

The next big event of the project is the expert workshop on 21st September 2009 (program and location to be announced). In this workshop a concept for a larger European Sustainable Fashion Project will be developed, open to a larger group of actors. Watch out for the developments, register for the event in September and become a member of the expert network.

ABOUT – short:

Green Fashion” is a revolutionary research project by a team of experts in the fields of sustainable Design, fashion and material innovation. We want to improve the whole value chain of fashion and its consumption through making it more sustainable.

Our focus is to formulate and offer a new research and innovation proposal to the fashion market, which supports companies and consumers on their path to a more sustainable acting and thinking.

Therefore we now are about to set up a good network of partners to carry out an existent plan for a future-oriented change in producing and consuming fashion, in 2010 ff.

The Green Fashion member constellation:

The Cartesius Institute is the Institute for Sustainable Innovations of the Netherlands’ Technical Universities (Delft, Eindhoven and Twente). The institute researches and develops new products and services in the area of Energy, Water and Spatial Quality. The institute offers research, expertise and knowledge to creative entrepreneurs, policymakers and social organisations in the North of the Netherlands. The goal is to foster economic development in this area and to stimulate social profit as well.

(The Cartesius Institute is established in the North of the Netherlands because of the ambitions of the provincial board joined with the headstrong innovation power of the Frisian entrepreneurs, which offers a wonderful breeding ground for applied scientific research. Beside this the Northern provinces offer a great experiment garden; the ambitions to strike new energy and to make this actually applicable are to us prior conditions to start new projects.)

The aim of econcept is, to support companies, consumers and other organisations on their path to a more sustainable, future-oriented way of producing, consuming and thinking (sustainable development).

We design sustainable products and services, consult companies, carry out research projects and disseminate knowledge through training, education, publishing, networking and workshops.

Material Sense is a dynamic organisation linking designers, researchers and cutting-edge companies in an active network. By sharing expertise and collaborating in the exploration of the properties of materials, new products and new ways of utilizing materials are created. Material Sense lobbies for a materials-oriented design and development of products.

Van Marcoviec is a modern fashion brand that, besides trendy clothing, cares for human rights and planet Earth. Their fashion is made in an ethical way with a minimal ecological footprint. The Brand integrates social and environmental responsibility within its codes of conduct.

News:

Recently we do investigations and market analysis in human needs for fashion and search for sustainable solutions for our project. We also analyse what the public procurement offers in sustainable fashion and textile by now and try to find out how that can be improved.

In addition we actively search for potential and competent partners to work with us for a further development of the sustainable fashion and textile market.